Archive for Market

Little Brand Loyalty in Smartphone Market

Sales of smartphone’s may be at an all time high, but a new survey reports that customers have yet to commit to brand loyalty.

Whether you prefer Coke or Pepsi, many of us simply won’t accept the competition’s product. It seems the world of the smartphone connoisseuris the one notable exception.

A recent survey concluded that fifty-six per cent of the smartphone owners they spoke to are not committed to their particular handset or its operating system, and are considering switching brand or model when they next take-on a new handset.

2,653 mobile phone users in Brazil, Germany, Spain, Britain, the United States and China were investigated by the market-research company GfK to establish the buying patterns for smartphone’s.

It wasn’t a surprise to anyone that among the phones that are currently available to consumers in the UK and across Europe, the Apple iPhone attracts the greatest levels of brand loyalty with nearly 60 per cent indicating that they feel happy with and committed to their Apple device.

Ryan Garner, the lead analyst of the survey, said: “People are really keeping their options open. There’s been an explosion of new choices in the market over the last year, with Android and Windows Phone 7, and with new versions of Symbian, the RIM OS and Meego in the pipeline there is huge choice.”

With so may new models being released all the time, and technology for smartphone and tablets being developed at such a rate, it’s not surprising that customers are keeping their options open.

It simply means that brands need to up their game if they are going to attract and maintain a loyal following. The current hype over HTC might introduce more customers, but the substance has to be consistent if it is going to rival Apple in terms of a solid fan base.

Who will lead in 2011? Watch this space.



Nicky Smith is a professional copy writer and blogger from Poole, Dorset.

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Cruise Lines Say I Do to Destination Wedding Market

Wayland, MA (PRWEB) June 15, 2015

There was a time when destination weddings themselves made the list as the new trend to watch – but their growth and popularity have secured their lasting ranking in the wedding industry. Continuing to monitor and adapt to the needs of this burgeoning market, Destination Weddings Travel Group has now launched more US options for couples seeking to celebrate stateside.

The expansion, which began with Hawaii, now includes Florida, with more on the way. Destination Weddings Travel Group has also extended to the open seas, partnering with Norwegian Cruise Line and Paul Gauguin Cruises.

“We’re excited to forge this new partnership with and the opportunity to connect with engaged couples drawn to the allure of marrying on the open seas or in an exotic port of call,” says Andy Stuart, President and Chief Operating Officer of Norwegian Cruise Line. “With a wide array of ceremony and reception options to choose from, every couple sailing on Norwegian Cruise Line can make their dream wedding come to life.”

“Brides and grooms are pursuing unique alternatives for their wedding day, and while we’re seeing robust international growth, there is also a marked increased in the need for options closer to home,” shares Richard Calvert, President and CEO of Destination Weddings Travel Group. “The United States is recognized for its wide variety of diverse landscapes, and pairs the ease of planning domestically with the promise of adventure.”

The cruise offerings make available an unprecedented level of flexibility. “Cruises allow for the opportunity to host intimate affairs while enjoying the endless view. At the same time, hosting the ceremony shore-side while docked is a new, on-trend solution for wanderlust-inspired couples eager to share the day with family and friends who can’t accompany the group during the rest of their travels.”

Diane Moore, President of Paul Gauguin Cruises, adds, “Cruises are synonymous with romantic travel, and our partnership with opens the door to new possibilities for both brands.”

Calvert explains that the initial locales were selected with the LGBT community in mind, with New York already being added to their brand. “With marriage equality on the rise in the US, couples are also on the lookout for domestic destinations where they can legally formalize their relationship. So it was essential to include regions that recognize marriage equality for all.”

Destination Weddings Travel Group will continue to add new US regions and cruise lines to their portfolio into 2016, as they continue to evolve with the modern destination wedding.

Celebration Travel Group

Celebration Travel Group represents a number of award-winning tourism brands, including Destination Weddings Travel Group, with the common goal of creating destination celebrations worldwide. From dream weddings and romantic honeymoons to memorable anniversaries, luxury escapes and all-inclusive vacations, we pair the value of exclusive offers and savings with the convenience of complimentary expert planning services. recently published Get Married Away, which highlights the latest in destination wedding trends and news. For more information, visit


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eGlobal Systems Lays the Groundwork for US Market Entry at RSA Conference 2015: Presenting CubeOne, a High Performance, Column Level DB Encryption Solution

San Francisco, CA (PRWEB) April 16, 2015

eGlobal Sytems, a leading provider of Database encryption products is laying the foundation for its entry to the US market by exhibiting at the RSA Conference at the Korea Pavilion at Moscone Center, San Francisco, USA, from April 20-24th.

CubeOne, its premier product, provides an indexed search function through an encrypted index and minimizes service downtime during DB encryption. This representa a first in the industry and is recognized as the best DB encryption solution with its fast performance and rich DB applicability. The product has dominated the market, particularly in the large-scale DB encryption industry. Authorities of DB administrator and security administrators can be isolated and managed separately so that both internal and external access can be controlled, and extensive and complete security is maintained for the encryption keys.

Currently, the eGlobal Systems solutions are being aggressively promoted in Japan, China and other Asian countries, and the company is trying to expand the business to US and European countries starting from this year. “Security breaches have been frequent in US, as seen by recent incidents such as the loss of customers’ credit card information by Target, one of the biggest retail stores in the US, and the hacking of Sony Pictures. But it is extremely difficult to fundamentally prevent hacking,” said Kangsuk Chai, Senior Vice President of Overseas Business. “The ideal approach is to encrypt all sensitive information in Database held by the companies.”

eGlobal Systems was founded in October 2004, and is specialized in DB security, with many years of experience and a long history in the fields of DB security, management, and fine-tuning. The company has built more than 600 references with major private sector companies like Hyundai, Samsung, SKT, Volkswagen, ING Life, as well as with public sector clients including the Ministry of Justice and the Ministry of Education, Science and Technology.

For more information visit


Kangsuk Chai, SVP, Overseas Business


“The RSA Conference is an ideal platform to introduce eGlobal’s technology to US markets. Our overarching goal is to build stronger partnerships and key alliances between eGlobal and US companies,” said Changyup Na, General Director, KOTRA Silicon Valley.

Event Dates and Location:

April 20-24

Moscone Center, 747 Howard Street, San Francisco, CA 94103

Event website:

About the RSA Conference

RSA Conference – Where the world talks security

RSA Conference is helping drive the information security agenda worldwide with annual industry events in the U.S., Europe and Asia. Throughout its history, RSA Conference has consistently attracted the world’s best and brightest in the field, creating opportunities for conference attendees to learn about IT security’s most important issues through first-hand interactions with peers, luminaries and emerging and established companies. As the IT security field continues to grow in importance and influence, RSA Conference plays an integral role in keeping security professionals across the globe connected and educated.

RSA developed RSA Conference in 1991 as a forum for cryptographers to gather and share the latest knowledge and advancements in the area of Internet security. Today, RSA Conference and related RSA Conference branded activities are still managed by RSA, with the support of the industry. RSA Conference event programming is judged and developed by information security practitioners and other related professionals. Visit: for more information.

About KOTRA (Korean Trade-­‐Investment Promotion Agency)

KOTRA is a state-funded trade and investment promotion organization operated by the Government of South Korea. KOTRA was established in 1962 as a national trade promotion organization. Since then, it has facilitated Korea’s rapid export-led economic development through various trade promotion activities such as overseas market surveys and business matchmaking.

KOTRA Silicon Valley has over 50 companies from Korea located at their offices in Silicon Valley and helps facilitate business partnerships and alliances with US Companies.

Visit and for more information.


Europe SWIR Market is Estimated to Reach $29 Million by 2019 – A Report by MicroMarket Monitor

(PRWEB) March 20, 2015

The Europe SWIR market was valued at USD 18.26 million in 2014, and is expected to reach USD 29.00 million by 2019, at a CAGR of 9.7% from 2014 to 2019.

Browse through the TOC of Europe SWIR Market for an analysis of industry trends and segments, with the help of various tables and figures.

The specified wavelength range for short-wave infrared (SWIR) is 0.7-2.5 μm. SWIR radiation must be caught by committed sensors, albeit light in the shortwave infrared locale is not unmistakable to the eye, this light communicates with items in a comparable way as obvious wavelengths. Thusly, imaging from a SWIR gadget is tantamount to noticeable images in determination and point of interest. One noteworthy benefit of SWIR imaging pertains to its capacity for imaging through murkiness, haze, and glass. SWIR identifier can be utilized as a part of a conjunction of beat and eye safe laser that makes it the perfect indicator for Active Imaging.

Continuous research and development in the field of SWIR, has led to its application in various industries. Its applications are in the Semiconductor Industry, Manufacturing, Process Industry, Agriculture Industry, Scientific Research, Life Sciences, Automotive Industry, Commercial, Military and Defense. The SWIR market for semiconductor industry is estimated to grow at a CAGR of 14.6% from 2014 to 2019. The semiconductor industry is growing because of the high demand from smartphone manufacturers and the automotive industry.

Early buyers will receive 10% customization on this report.

Companies such as Sensor Unlimited (U.S.), Sofradir (France), XeneICs (Belgium), and Raptor Photonics Limited (Northern Ireland) have invested hugely in research and product development. These companies’ manufactures devices for various application such as imaging systems, semiconductor application, night vision, thermal imaging, security and surveillance systems, and machine vision.

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Germany is the leading market for SWIR in Europe, with a market share of 34.56% in 2014 and U.K. is the fastest growing market, with a CAGR of 11.2% from 2014 to 2019 among the other countries. This market is segmented and forecast on the basis of countries, such as U.K., Germany, France, Italy, and Rest of Europe (RoE).

This report includes the value chain analysis, regional market share analysis for the concerned market; it covers market metrics that provide driver, restraints, and opportunities for the European SWIR market. In addition, it presents comparison for the European SWIR market with its parent market and also provides comparative product portfolio analysis of the major players.

Related Report:

North America IR Detector/Sensor Module

Infrared detectors are transducers of radiant energy that convert the radiation of objects in the infrared range to a measurable form. Large-scale adoption of IR detectors in the latest range of applications such as security, consumer electronics, and smart homes is driving the overall market. The use of IR detectors in temperature measurement and spectroscopy applications is expected to increase in the future.

Report Subscription:

MicroMarket Monitor produces exclusive market research reports, based on real-time data to provide better understanding of the dynamic market conditions of the Semiconductor & Electronics industry. The reports offer in-depth and complete analysis of the regional and country level marketplaces. The research reports for Semiconductor & Electronics industry are updated on quarterly basis and are easily available for purchase through annual subscriptions.

About MicroMarket Monitor:

MicroMarket Monitor identifies and attends to various unmet needs of different industrial verticals, which include value chain impact analysis. The company publishes about 12000 Market Research Reports on various Micro Markets across the world. The graphical nature and multidimensional analysis of these reports provide advanced Business Intelligence Tools to the clients in that particular target market.


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