Archive for Loyalty

Little Brand Loyalty in Smartphone Market

Sales of smartphone’s may be at an all time high, but a new survey reports that customers have yet to commit to brand loyalty.

Whether you prefer Coke or Pepsi, many of us simply won’t accept the competition’s product. It seems the world of the smartphone connoisseuris the one notable exception.

A recent survey concluded that fifty-six per cent of the smartphone owners they spoke to are not committed to their particular handset or its operating system, and are considering switching brand or model when they next take-on a new handset.

2,653 mobile phone users in Brazil, Germany, Spain, Britain, the United States and China were investigated by the market-research company GfK to establish the buying patterns for smartphone’s.

It wasn’t a surprise to anyone that among the phones that are currently available to consumers in the UK and across Europe, the Apple iPhone attracts the greatest levels of brand loyalty with nearly 60 per cent indicating that they feel happy with and committed to their Apple device.

Ryan Garner, the lead analyst of the survey, said: “People are really keeping their options open. There’s been an explosion of new choices in the market over the last year, with Android and Windows Phone 7, and with new versions of Symbian, the RIM OS and Meego in the pipeline there is huge choice.”

With so may new models being released all the time, and technology for smartphone and tablets being developed at such a rate, it’s not surprising that customers are keeping their options open.

It simply means that brands need to up their game if they are going to attract and maintain a loyal following. The current hype over HTC might introduce more customers, but the substance has to be consistent if it is going to rival Apple in terms of a solid fan base.

Who will lead in 2011? Watch this space.

 

 

Nicky Smith is a professional copy writer and blogger from Poole, Dorset.

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Digital Promotions are Gaining Customer Loyalty

Digital promotions can go a long way in earning customer loyalty, which is very important to your business. That’s because return business is going to be much more profitable than your new business.

It can cost five times as much to find a new customer than it does to keep an old one. It also takes a lot less effort to keep old customers than it does to find new ones. Plus, if you can convert returning customers to raving fans, you’ll have people telling their friends about your business. You just don’t get that word of mouth marketing by trying to gain new customers; it comes from the customers who are loyal to you and your brand.

But while most companies will use discounts and special offers to maintain customer loyalty, digital promotions make it possible for you to increase sales and keep your pricing at its current level, which can boost your profits even more.

That’s because when you offer a discount, the savings comes off your profit margin. A 10% discount could be as much as a 20% or even 30% cut into your profits. But digital promotions will be much cheaper, cut into your profits less, and encourage customer loyalty in a way that a coupon just can’t.

So, not only have you reduced the value of your product, you’ve just told your customer, “it’s really not worth as much, and in fact, we overcharged you by 10% earlier.” You also haven’t done anything to earn their loyalty. You haven’t done anything to make them love you, tell your friends about you, or come back again and again.

Why Digital Promotions Will Outperform Coupons: Digital promotions are a lot like a frequent buyers program (“Buy 9 items, and your 10th is free”). These programs are wildly successful, and customer loyalty marketers love them. That’s because they compel the customer to return several times, until they make enough purchases to get their free item. Coupons do not provide that.

Your digital promotions can be more along the lines of “buy 10 items, and get 5 free ringtone downloads,” “refer 5 friends, get a free wallpaper,” or even “upgrade to our premium membership, and get a free skin for your iPhone or Droid.” You can tie your digital promotions into any fulfillment condition you want: purchases, references, upgrades, you name it.

The great thing about digital promotions is that 1) they only cost you the number of songs, which can be less than $ 1 per download, or the cost of the skins, which can be less than $ 7, depending on the provider.

You Can Measure the ROI of Your Digital Promotions: Another great thing about a digital promotions campaign is that you can easily measure the ROI of the program. Whenever someone completes their condition — buy the 9 items, refer the 5 friends, etc. — you can determine who did it, when they downloaded their digital content, and how many more times they met the conditions to get more content.

You can also examine all this data to determine who your best customers are, who your most profitable customers are, who brings in the most new customers (and how much they spent), and even your most popular digital promotions content.

You can also test your digital promotion campaigns. Do some A/B testing of two different campaigns, and compare their success rate. You can test the different times of year, or the different levels of difficulty of fulfillment, or even compare it to two different types of giveaways, and use that data to see what kind of digital content your customers would like to “win” in the future.

Digital promotions campaigns are an excellent way to gain customer loyalty, while preserving your profit margin. You can tie the digital promotions directly into sales, it has a higher perceived value, you can measure your ROI, and even use it for market testing. It’s the perfect marketing solution.

Digital promotions of Promotional Currency provide unique customer loyalty programs. This digital promotions powerhouse merges digital music and virtual promotions content, with entertainment licensing, and proprietary promotional risk coverage models, to deliver turnkey, fixed cost solutions for the promotional marketplace.

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Where the Customer Loyalty Formula Misses the Mark

Securing customer loyalty is very important given all the research about:

-Repeat business
-Costs to secure new buyers of your products and services
-Potential from new business through the referral process.

In the book, The Ultimate Question, Driving Good Profits and Truth Growth, the author Fred Reichheld shares a formula that helps to determine the loyalty of customers. This is an excellent tool however it truly misses this mark – Action.

When people (friends and colleagues) are asked how likely are they to refer your company and they respond yes with scores of eight or higher on a ranking of zero to 10, this is only an indicator of action. To be able to understand the direct correlation between those who are likely to refer you or your business and the actual business results requires connecting new business with the actual person who made the referral.

Of course, this does present a huge logistical problem especially for larger companies. Some businesses such as J.C. Penney have united paid receipts with Internet technology to receive almost just in time feedback. Yet this still does not deliver a direct correlation between likely and have you physically taken action to make a referral unless the customer is already loyal and this is a repeat purchase.

For smaller and mid size companies there are endless opportunities to learn how new customers have heard about them. Usually the best way is to just ask whether it is face to face, over the telephone or even on line. Unfortunately, the urgency to start marketing or selling takes over and this critical piece of information is lost.

When organizations can trace back how a new buyer joined the “family” so to speak, then they can determine what marketing has been truly effective (delivering a positive return on investment). Then marketing budgets can be adjusted and course corrections made.

Imagine for a moment existing clients receiving an appreciation baskets or similar gifts thanking them for actually making a referral. How do you think those clients would feel? Would they be more likely to make more referrals?

By looking at action, you can further classify your clients beyond revenue and frequency of purchases to include new business from referrals. Not all customers have the mindset to take action. Those who do should be guarded and treated well to ensure they stay loyal to your organization.

Using the customer loyalty formula is the first step. The next step is establishing a process to identify those who are likely from those who have taken action. Then and only then can you truly understand the depth of your customer loyalty and further strengthen those relationships to ensure continued business success.

Loyal customers can be your strategic or competitive advantage. Receive your down loadable customer loyalty audit.

Executive and Sales Results Coach Leanne Hoagland-Smith helps you with sales training, management and organizational challenges. Visit her blog on sales and business.

Enhance Customers Loyalty With Promotional Products

Corporate houses are now making attempts to decrease the customers dependency on coupons and other kinds of price promotion schemes. Consequences indicated the fact that goodwill and purchaser loyalty gained by presenting the clients with the gifts as well as promotional gifts had been achieved more than by any other promotional means. Studies conducted by means of controlled field measurements on behavioral attitudes show that advertisements can act as an incentive for frequent business. In advance loyalty of clients and do again business is what many companies aim for business.

In the economy of today, it is very essential to retain the clients and gain their loyalty. If you really are serious to achieve this aim then you must first be loyal to them and show your loyalty. There are more than a few other ways to gain the customers loyalty yet the best way is by making use of the promotional gifts. It is a common saying amongst the corporate houses that customer achievement is an investment while retention of customer attains richness and profits.

The gifts also became a medium of forging many historical treaties that changed the face of our history. Presenting gifts has been in vogue for centuries as it was a phenomenon among the Emperors of various principalities and states to exchange the gifts to win the trust and loyalty of each other. You can very well visualize the power and the unexplained these gifts carry with them as when bestowed upon even the cruelest of all emperors, their hearts had been melted and they were forced to drop their weapons. Numerous documents are ample proof of the fact that when the less powerful King to the most powerful delivered gifts, many great battles and destruction had been avoided.

Now even the big corporate giants and multinational companies are leaving no stones unturned to win their customers loyalty in no additional way but by presenting to them with their value orientated promotional gifts. Gifts were also being exchanged among the traders to show their requirement towards each other for further progress and growth in business.

These gifts are so lucrative and the way they are presented nobody can resist looking at them and appreciating the companies endeavors. Every now and then we can see companies conducting shows, funfairs and bonanzas in which lay theyre biggest motive to promote their new products and services and to gain customers loyalty. All through the trade fairs and street shows, we can see the companies announcing free gifts labeled with their companys name and logo construction stronger association between promotional gifts and clients loyalty. Promotional gifts and customers loyalty are one and the same terms as both are related to each other and companies try their best to retain this relationship.

These are also the cheapest way to make the potential customers realize the importance of your products and gain their confidence. This small investment in turn becomes a moneymaking business enterprise for them and as the relationship between the promotional gifts and customers loyalty grows, the profits gains and profits of the companies also increase.

Liz Logan is the manager of Phoenix Corporate Gifts. Writing on Promotional Products and Corporate Gifts is like a passion to her. She has written many articles published at well know websites and blogs on promotional marketing.

Giving Promotional Products Will Win Your Customer’s Loyalty

The best way for you to gain your customer’s loyalty is to give them promotional gifts regularly. These gifts can be given at conventions, conferences, exhibitions, trade shows, and seminars. It is proven that the future of every business depends on the success of their marketing strategies. Giving away promotional products is an effective way in promoting your products and/or services. Planning and selecting the best promotional gifts can be a hard task, but if you know your clients very well, then you are half way there. Each client is an individual with individual tastes and preferences. For each client to feel their importance in your business, you have to make sure that they are well compensated for their continuing loyalty to your company. A simple gift will surely be appreciated, but a more lavish and personal gift will definitely gain your company your client’s undivided attention, and eventually their loyalty. There are hundreds of items on hand to give away; here are a few popular examples that are really well appreciated when received. Mugs are a practical promotional gift, moreover, have them imprinted with your company logo and a simple message will convey your gratitude. Mugs are an essential item in any office as everyone needs refreshments when working. Ever heard of an office with no tea making facility or coffee machine? Umbrellas are considered a premier promotional gift as they are very practical and suitable for anyone, and because of their large printing area will give your company logo greater visibility. Wine makes a strong and deep impression. It conveys your deepest respect and it strengthens your business relationship. Just imagine, your client resting at home with your wine for company, you will be remembered with every sip. Promotional Travel when given to your high profile customer is your ticket to your success, so why not offer him a ticket for his leisure, it will be worth it. Expensive promotional products such as these are gaining recognition these days. The higher the standard of your promotional gifts, the better they will be appreciated, and of course the higher your income will be. When you give away these kinds of promotional gifts, your clients will know that you are serious in starting a strong relationship with them. These gifts will keep them coming back to you to use your products and services. Using promotional products to gain client loyalty is common practice among businesses, don’t worry about the extra cost, just keep in mind that when you show your gratitude to your clients they will give their loyalty back to you. Remember though, that you must use a promotional item that will project your company image well, provide your clients with something they can use and enjoy and at the same time remind them that they are connected to your products. Give them something that you yourself will enjoy receiving, that way you will know for sure that your gift will be truly appreciated.

Liz Logan is the manager of Phoenix Corporate Gifts. You can read more about her writing at Corporate Gifts and don’t forget to check out the Promotional Products.

Enhance Customers Loyalty With Promotional Products

Corporate houses are now authoritative attempts to abatement the customer is annex on coupons and added kinds of amount advance schemes. Gaining adherence of barters and echo business is what abounding companies aim for. Studies conducted by agency of controlled acreage abstracts on behavioral attitudes appearance that advertisements can act as an allurement for again business. Results adumbrated the actuality that amicableness and chump adherence acquired by presenting the audience with the ability as able-bodied as promotional ability had been accomplished added than by any added promotional means.

It is a common saying amongst the corporate houses that customer acquisition is an investment while retention of customer attains richness and profits. In the economy of today, it is very crucial to retain the customers and gain their loyalty. If you really are serious to achieve this aim then you must first be loyal to them and show your loyalty. There are several other ways to gain the customers loyalty yet the best way is by making use of the promotional gifts.

The ability as well became an average of accomplishment abounding actual treaties that afflicted the face of our history. Presenting ability has been in faddy for centuries as it was an abnormality a part of the Emperors of assorted principalities and states to barter the ability to win the assurance and adherence of anniversary other. You can actual able-bodied brainstorm the ability and abracadabra this ability backpack with them as if bestowed aloft even the cruelest of all emperors, their hearts had been broiled and they were affected to bead their weapons. Numerous abstracts are abounding affidavit of the actuality that if the beneath able King to a lot of able delivered gifts, abounding abundant battles and abolition had been avoided.

Gifts were also being exchanged among the traders to show their commitment towards each other for further progress and growth in business. Now even the big corporate giants and multinational companies are leaving no stones unturned to win their customers loyalty in no other way but by presenting to them with their value orientated promotional gifts.

Every now and again we can see companies administering shows, funfairs and bonanzas wherein lay their better motive to advance their new articles and casework and to accretion barter loyalty. Promotional ability and customers adherence is alike agreement as both are accompanying to anniversary added and companies try their best to absorb this relationship. This ability is so advantageous and the way they are presented cipher can abide searching at them and affectionate the companys endeavours. During the barter fairs and artery shows, we can see the companies announcement charge less ability labeled with their company name and logo architecture stronger accord amid promotional ability and customers loyalty.

This small investment in about-face becomes an assisting adventure for them and as the accord amid the promotional ability and barter adherence grows, the acquirement assets and profits of the companies as well increase. These are as well the cheapest way to accomplish the abeyant barter apprehend the accent of your articles and accretion their confidence.

Liz Logan is the manager of Phoenix Corporate Gifts. Writing on Promotional Products and Corporate Gifts is like a passion to her. She has written many articles published at well know websites and blogs on promotional marketing.

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Loyalty Cards, One Of The Best Ways To Attract More Customers

Gina Gray Reynolds and Toni Clifford have set up a local business website in South Jersey and plan to expanding it through out the U.S.

Most stores today use or issue loyalty cards as one of the best ways to attract more and more customers to keep coming back for shopping.

Though loyalty cards if you look at it may only appear like a simple plastic card, yet many shoppers today wish to carry one or even more of it because of the benefit they can get in return for their shopping. Reliable statistics show that about eighty-six percent
(86%) of adults today carry at least one loyalty card.

Yes, loyalty cards are merely plastic cards which shopping malls and other bigger stores give to their usual customers for an affordable fee and even sometimes for free to allow them to avail of certain discounts on some products conditionally for a specific amount
of purchase made.

By giving loyalty cards, the stores and consumers are certainly benefited. The card is a source of helpful or important information. The consumers shopping behavior and consistency is monitored. It actually helps find out the items he/she usually buys, how much he/she spends every time he/she goes shopping and how often he/she goes back to the store.

There are people who think that this is one offensive thing since it attacks ones privacy. However, card holders are not so concerned about their least privacy compared with the big benefits they get out of it. They just wont care about the monitoring as long as they
get great discounts , possessions for free or at times certain purchase at low, low prices.

Loyalty cards are just like any other plastic business cards. They are strong and long-lasting which bear barcodes that are readable by machines or computers.. They are also easy to stack and can simply be inserted in a wallet and be easily brought when shopping.

Stores and shops that offer loyalty programs surely offer discounts and membership benefits which are available through subscription or registration during which the cards are given to the shoppers. This is the reason why many companies need a high quality supply of discount, membership, loyalty and gift cards.

The creators namely Gina Gray Reynolds and Toni Clifford now own a new local community loyalty program. Its called 365loyalty.com. This is a new website and

loyalty program which offers to small and local businesses an advantageous and beneficial suggestion to broaden their business in their local communities. The website explains and advertises to the customers all the benefits and rewards which are to be given to card holders and thru this website they are also given the chance to win free loyalty cards.

Shoppers and interested consumers are encouraged and challenged to visit the website and try signing up for a free card or if they feel its too long to wait for the card to arrive by mail, they are free to visit any one of the stores which gives out the cards. Another
benefit for the card holders is that they may also sign up for email alerts regarding special offers.

Both owners Gina Gray Reynolds and Toni Clifford have created a great local community program that creates incentives for consumers to return to local merchants while saving them money. Merchants eagerly participate in this loyalty program to help shoppers get something rewarding and gratifying out of their shopping. Another goal for 365Loyalty is to offer an online center for local business community to encourage local people to continue on shopping locally repeatedly.

This website the 365loyalty.com showcases merchants included in the program along with the discounts or promotions they offer and company information. You may also purchase your 365 Loyalty card on the site.

Loyalty Cards, One of the Best Ways to Attract More Customers

Gina Gray Reynolds and Toni Clifford have set up a local business website in South Jersey and plan to expanding it through out the U.S.

Most stores today use or issue loyalty cards as one of the best ways to attract more and more customers to keep coming back for shopping.

Though loyalty cards if you look at it may only appear like a simple plastic card, yet many shoppers today wish to carry one or even more of it because of the benefit they can get in return for their shopping. Reliable statistics show that about eighty-six percent
(86%) of adults today carry at least one loyalty card.

Yes, loyalty cards are merely plastic cards which shopping malls and other bigger stores give to their usual customers for an affordable fee and even sometimes for free to allow them to avail of certain discounts on some products conditionally for a specific amount
of purchase made.

By giving loyalty cards, the stores and consumers are certainly benefited. The card is a source of helpful or important information. The consumer’s shopping behavior and consistency is monitored. It actually helps find out the items he/she usually buys, how much he/she spends every time he/she goes shopping and how often he/she goes back to the store.

There are people who think that this is one offensive thing since it attacks one’s privacy. However, card holders are not so concerned about their least privacy compared with the big benefits they get out of it. They just won’t care about the monitoring as long as they
get great discounts , possessions for free or at times certain purchase at low, low prices.

Loyalty cards are just like any other plastic business cards. They are strong and long-lasting which bear barcodes that are readable by machines or computers.. They are also easy to stack and can simply be inserted in a wallet and be easily brought when shopping.

Stores and shops that offer loyalty programs surely offer discounts and membership benefits which are available through subscription or registration during which the cards are given to the shoppers. This is the reason why many companies need a high quality supply of discount, membership, loyalty and gift cards.

The creators namely Gina Gray Reynolds and Toni Clifford now own a new local community loyalty program. It’s called 365loyalty.com. This is a new website and

loyalty program which offers to small and local businesses an advantageous and beneficial suggestion to broaden their business in their local communities. The website explains and advertises to the customers all the benefits and rewards which are to be given to card holders and thru this website they are also given the chance to win free loyalty cards.

Shoppers and interested consumers are encouraged and challenged to visit the website and try signing up for a free card or if they feel it’s too long to wait for the card to arrive by mail, they are free to visit any one of the stores which gives out the cards. Another
benefit for the card holders is that they may also sign up for email alerts regarding special offers.

Both owners Gina Gray Reynolds and Toni Clifford have created a great local community program that creates incentives for consumers to return to local merchants while saving them money. Merchants eagerly participate in this loyalty program to help shoppers get something rewarding and gratifying out of their shopping. Another goal for 365Loyalty is to offer an online center for local business community to encourage local people to continue on shopping locally repeatedly.

This website the 365loyalty.com showcases merchants included in the program along with the discounts or promotions they offer and company information. You may also purchase your 365 Loyalty card on the site.

Customer Loyalty Programs – Establishing One For Your Customers

Customers are, without doubt, essential for any successful business. Without customers, where would your business be? That’s right, nowhere. What you may or may not know is that the majority of your business’s income will be generated by repeat customers; research has shown that it costs between 2 and 10 times more to gain a new customer than to retain an old customer. For this reason alone it is prudent to try to improve customer loyalty to your firm.

Creating customer loyalty may not seem like a difficult task, and it isn’t, if you follow the correct procedure. Many companies have now set up loyalty schemes in which repeat custom is rewarded in the form of product or service discounts or points systems. One very common form of loyalty program is customer loyalty cards. A loyalty card is essentially a piece of paper or plastic card that is given to the customer which can be used to either store data from previous purchases, or simply to advertise a discount for that customer for future purchases.

One thing that puts off many businesses from introducing a loyalty card is the initial and ongoing costs involved; and coupled with that is the very protracted period until a return on that initial outlay is seen. However, although there could be some financial risks involved, the benefits are extremely rewarding; one particular loyalty guru, Fred Reichheld is adamant that if your business can manage to retain just 5% of customers, then you can expect to see an increase in profits by up to 50% within two years.

Coupled with the ability to retain customers, a loyalty program can ultimately help to improve the effectiveness of marketing campaigns. When a customer signs up to a company loyalty scheme, they typically fill out an application form asking for information on their names, ages, addresses, annual household incomes, annual or monthly expenditures on certain products, what products they like to buy, what they don’t like to buy and also feedback on your company’s current range of products or services.

With this information you can create a detailed outline of your customer base, the most and least popular products, and what they would likely purchase if the item was available. This means that you can market your products directly at your current and ideal potential customers, increasing marketing efficiency and reducing costs.

Ultimately, a business must be prepared for the long terms benefits that a customer loyalty program can bring. A loyalty program can cost you as much as 5% of your revenue, but if you are willing to put that much into the task of retaining customers then the likelihood is that you will see a much larger return on your investment within 2 years. Just make sure that the customer can get something out of it; nobody likes being taken for a fool and your customers are certainly not fools, so make it beneficial for them as well as you.

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