Archive for Digital

Digital Promotions are Gaining Customer Loyalty

Digital promotions can go a long way in earning customer loyalty, which is very important to your business. That’s because return business is going to be much more profitable than your new business.

It can cost five times as much to find a new customer than it does to keep an old one. It also takes a lot less effort to keep old customers than it does to find new ones. Plus, if you can convert returning customers to raving fans, you’ll have people telling their friends about your business. You just don’t get that word of mouth marketing by trying to gain new customers; it comes from the customers who are loyal to you and your brand.

But while most companies will use discounts and special offers to maintain customer loyalty, digital promotions make it possible for you to increase sales and keep your pricing at its current level, which can boost your profits even more.

That’s because when you offer a discount, the savings comes off your profit margin. A 10% discount could be as much as a 20% or even 30% cut into your profits. But digital promotions will be much cheaper, cut into your profits less, and encourage customer loyalty in a way that a coupon just can’t.

So, not only have you reduced the value of your product, you’ve just told your customer, “it’s really not worth as much, and in fact, we overcharged you by 10% earlier.” You also haven’t done anything to earn their loyalty. You haven’t done anything to make them love you, tell your friends about you, or come back again and again.

Why Digital Promotions Will Outperform Coupons: Digital promotions are a lot like a frequent buyers program (“Buy 9 items, and your 10th is free”). These programs are wildly successful, and customer loyalty marketers love them. That’s because they compel the customer to return several times, until they make enough purchases to get their free item. Coupons do not provide that.

Your digital promotions can be more along the lines of “buy 10 items, and get 5 free ringtone downloads,” “refer 5 friends, get a free wallpaper,” or even “upgrade to our premium membership, and get a free skin for your iPhone or Droid.” You can tie your digital promotions into any fulfillment condition you want: purchases, references, upgrades, you name it.

The great thing about digital promotions is that 1) they only cost you the number of songs, which can be less than $ 1 per download, or the cost of the skins, which can be less than $ 7, depending on the provider.

You Can Measure the ROI of Your Digital Promotions: Another great thing about a digital promotions campaign is that you can easily measure the ROI of the program. Whenever someone completes their condition — buy the 9 items, refer the 5 friends, etc. — you can determine who did it, when they downloaded their digital content, and how many more times they met the conditions to get more content.

You can also examine all this data to determine who your best customers are, who your most profitable customers are, who brings in the most new customers (and how much they spent), and even your most popular digital promotions content.

You can also test your digital promotion campaigns. Do some A/B testing of two different campaigns, and compare their success rate. You can test the different times of year, or the different levels of difficulty of fulfillment, or even compare it to two different types of giveaways, and use that data to see what kind of digital content your customers would like to “win” in the future.

Digital promotions campaigns are an excellent way to gain customer loyalty, while preserving your profit margin. You can tie the digital promotions directly into sales, it has a higher perceived value, you can measure your ROI, and even use it for market testing. It’s the perfect marketing solution.

Digital promotions of Promotional Currency provide unique customer loyalty programs. This digital promotions powerhouse merges digital music and virtual promotions content, with entertainment licensing, and proprietary promotional risk coverage models, to deliver turnkey, fixed cost solutions for the promotional marketplace.

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Digital Media Storage Systems

Iranian Protests & Digital Media at BayFF in San Francisco
digital media
Image by Steve Rhodes
Jacob Appelbaum of the Tor Project, Cyrus Farivar, journalist & author of the forthcoming "The Internet of Elsewhere", & EFF’s International Outreach Coordinator, Danny O’Brien spoke.

www.eff.org/deeplinks/2009/07/bayff-august-3-irani

Video of the talk (currently, the actual panel starts about
an hour into the stream)

www.parisoma.com/2009/08/live-parisoma-with-eff-iranian-p…

www.eff.org

www.torproject.org

www.haystacknetwork.com

cyrusfarivar.com

parisoma.com

www.appelbaum.net

www.flickr.com/photos/ioerror/

With the advancement of technology, many people working in the media industry seek ways in which their can store crucial information which might be bulk in nature and may require fast retrieval when needed by the user. This is possible if the media houses have advanced digital infrastructure that is both secure and able to store and control large amounts of data. With the help of digital media storage devices, a business has the ability to store bulk information with ease, especially if the information has digital content.

Digital media storage devices are devices used by broadcasters to store information of a specific media house that can easily be retrieved and shared among different broadcasters and among the members working in that media house. The choice of a digital media storage device depends on the amount of information a specific media house wants to store and the number of workstations to be attached to this storage device.

The digital media storage devices are usually centrally located for easy retrieval of information, which is possible since a digital media storage device can be defined in such a way that all the data coming from different workstations can be consolidated at a central storage device which doubles as the central storage server. This provides an opportunity to boost the revenue of a media house by cutting on unnecessary costs.

These media storage devices also provide opportunities in which new information meant to boost the operation of a specific media house can easily be disseminated among members of a specific broadcasting house; this is possible since the storage server is centrally located, one can be able to store new information on the central storage server where this information can be easily retrieved by the other users.

Digital media storage systems also provide an opportunity to cut the cost of human labor required for maintenance of the storage devices in a specific company, since the media house has a single storage system. In case of breakdown, it does not require a large number of personnel for the maintenance of the device. Digital media storage systems also tend to reduce the personnel that may be required to work in the media library where most of the company information may be stored. This provides an opportunity to boost the revenue of a company by cutting down on the cost of labor.

For installation of a quality media storage system, businesses should seek experts dealing with storage devices to perform an assessment on the media house and determine the type of storage device suitable for that station, since small broadcasters require a different storage device from the one required by global broadcasters since the amount of information being stored by two different media houses differ.

This assessment also provides an opportunity for a media house to be advised on the workstations in which they may install to improve the quality of their production. It also provides an opportunity to acquire human resource that will be used in the maintenance of the storage device to provide an opportunity for optimization of performance.

AVS Installations Robert Leggio has been an officer with several major audio visual companies since 1985. Having extensive audio equipment knowledge, Robert brings AVSI to an elite level with high standards.http://www.avsillc.com Co-Sponsored By: Mitsubishi, Tandberg, and AMX Corp.

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More About Digital Media Marketing

October 24: Global Perspectives in Digital Media: A Panel
digital media
Image by uniondocs
Digital technology and emerging platforms have opened up new ways of reflecting life around the world. We will share some content and begin a discussion with producers of five projects that have taken advantage of new technologies and novel production methods to bring global stories to North American and European audiences. What are the agendas in bringing these stories home? How do producers negotiate these cross-cultural exchanges? What strategies are used to engage audiences with distant lives and experiences?
This evening will feature a panel conversation with video clips from Video Nation (BBC 2), WSJ.com, Global Lives, Breakthrough, and Metropolis (VPRO), with producers in attendance for a panel discussion. Complete information on each participant below. Curated with Mandy Rose.

Video Nation was a ground-breaking access television and participatory media project which was co-founded in 1994 by producers Chris Mohr and Mandy Rose of the BBC’s Community Programmes Unit. Fifty people across the UK were given camcorders and training and recorded aspects of everyday life during the course of a year. Selected recordings were broadcast on BBC2 with the best known output, the Video Nation Shorts, broadcast on weeknights forty weeks a year for nearly six years. The project won a Race in the Media Award and the European Prix Iris. During Video Nation’s first decade ten thousand tapes were shot and 1,300 shorts were screened on TV. The project migrated to the web in 2001 and continues today in a new format as Video Nation Network.

Mandy Rose is an award winning producer who has overseen participatory and interactive projects including the BBC’s pioneering digital storytelling project Capture Wales (2001-2008), Voices (2004) & My Science Fiction Life (2005) the latter both webby nominated. Between 1994 and 2000 she was co-founder and producer of Video Nation. In addition to the UK project for which fifty people made recordings about everyday life, Video Nation travelled to the Caribbean, Bangladesh, Hong Kong, Africa, and the Balkans, bringing vivid, first person perspectives from these regions to BBC screens. Mandy blogs at collabdocs.wordpress.com/

WSJ.com, the online arm of The Wall Street Journal, aims to tell the stories behind the numbers and increasingly utilizes multimedia tools and videos on the web to give the audience a glimpse of the lives of people all around the globe.

Hilke Schellmann is a producer with WSJ.com, her first initiative being the multimedia project Faces of Health Care. The videos which were narrated by the protagonists themselves, showed the struggle of every day people in the US with health insurance. It was pegged to almost all the WSJ.com stories about health care reform. In March, Schellmann reported an influential video story about the sexual abuse scandal in the Catholic Church. She met with the stakeholders in Germany and made a very moving video, in which the victims talked about their plights and the church also addressed these issues directly.

The Global Lives Project is a collaboration of more than 700 filmmakers, photographers, artists and everyday people working together to create a video library of human life experience. They have produced ten recordings of 24 hours of daily life of individuals in Brazil, Malawi, Japan, China, Indonesia, India, Serbia, Lebanon, Kazakhstan and the US. Their multi-screen video installations have been shown at museums, galleries, universities and public spaces around the world including the United Nations University in Tokyo and the Yerba Buena Center for the Arts in San Francisco. Currently they are developing an interactive web version of the installation that allows for dynamic navigation within the video content, tagging, participatory subtitling, geolocation and hypervideo navigation, as well as a feature-length film. Producers Rahul V Chittella and Khairani Barokka in attendance.

Breakthrough is an innovative, international human rights organization using the power of popular culture, media, and community mobilization to transform public attitudes and advance equality, justice, and dignity in India and the United States. Through initiatives in India and the United States, Breakthrough addresses critical global issues including violence against women, sexuality and HIV/AIDS, racial justice, and immigrant rights.

Madhuri Mohindar is a Multimedia Manager of Breakthrough’s video documentary campaign Restore Fairness which deploys new media tools like online video, blogs, democracy in action tools and and social networking to mobilize action on fair immigration and racial justice. Its documentaries include “Face the Truth: Racial Profiling Across America” produced with the Rights Working Group, a coalition of 275 organization across America, ‘Restore Fairness’ documentary produced with 26 leading human rights and immigrant rights organizations, and ‘Death by Detention’, voted as ‘Best Long Form Video’ for the 2009 DoGooder TV Nonprofit Video Awards.

VPRO Television’s Metropolis is an award-winning TV show and new media project featuring content produced by a network of more than 60 documentary filmmakers from around the world. In each episode, Metropolis brings viewers a geographically diverse collection of short films, all grouped around a weekly theme. From obesity and the lives of fifteen-year-old girls, to self defense, outcasts and Elvis impersonators, Metropolis presents a new ‘global view’ every week, and exposes the surprising differences and similarities between people and cultures worldwide. The televised version of Metropolis has been airing in The Netherlands since 2008. All short films produced by Metropolis —over 600 in total—are also available worldwide on the show’s website, which recently won a special commendation from at the 2009 Prix Europa Awards.

Kel O’Neill (US) & Eline Jongsma (NL) have been US correspondents for Metropolis since the project’s inception. In addition, they are currently working on a new media project entitled Empire, which investigates the legacy of European corporate-colonialism in former Dutch East India Company colonies and trading posts in Asia and Africa.

The system enables transfer of data much simpler and easier by means of the internet.

Many people do not have knowledge on the digital media marketing. It is a highly vast subject and tends to offer an unique scope for consumers. It attempts in selling in both audio as well as visual designs that include information marked in the digital format. There is a lesser involvement of human labour needed and has mechanized distinctiveness which enables it to access the international market place. It all comes down to the needs of the customer and to deliver the kind of package that meets with their needs. As we all know, that marketing has a wider appeal and for digital media marketing the scope is much wider as it involves digital presentations that can be conducted via the internet. For building up a strong market, the internet assists as an efficient mechanism and with the motive of absorbing the future consumers.

A marked difference persists between the selling via the internet as well as marketing via digitally. It makes possible for us to access a large client base while using the digital trading, at the same time the trading via the internet is restricted to promotion through the online only. It renders not possible for campaigning the trading process or finalise the selling by means of the internet in some localities.

The media which is digital assists akin to an selling ambassador to showcase the products and also helps to encourage a sturdy interface among various different stakeholders in trading process. The laptops, cell phones and various communication gadgets have been installed with media devices. The scope of digital media is not restricted but pervades to various other services such as the blog posts, web page creations as well as other campaigning initiatives. The presence of fast changeable chords enable us to change the data from the devices like the laptops to the iPods akin to videos as well as music.

In addition to the different methods of digital trading, two vital techniques available to us like pull as well as push. The digital media is of great help to us in trading them in a competent manner.

In order to fine tune the efforts, it enables to shift with the moving trends of the trade process. They help us to sell them in an efficient way. There are a lot of ways to attract media via the digital marketing. Focusing on the important creators, it is enabled to persuade the prospective individuals to take hold of the facilities as well, as offers. Incredible changes have been initiated by the digital media in the vicinity of business and could make numerous gains.

Trading through the digital media, enabled many firms and individual companies get a firm footing and this triggered a fluctuation in the current methods of business means and is providing them a stressful rivalry from the initial stage of the digital media.

There are visual displays and audio services combined with flash enabled animations that make the digital medium the king of all tested and tried out techniques in the marketing history.

Know more about Digital Media Marketing and Social Media Marketing.

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What is Digital Print Media?

October 24: Global Perspectives in Digital Media: A Panel
digital media
Image by uniondocs
Digital technology and emerging platforms have opened up new ways of reflecting life around the world. We will share some content and begin a discussion with producers of five projects that have taken advantage of new technologies and novel production methods to bring global stories to North American and European audiences. What are the agendas in bringing these stories home? How do producers negotiate these cross-cultural exchanges? What strategies are used to engage audiences with distant lives and experiences?
This evening will feature a panel conversation with video clips from Video Nation (BBC 2), WSJ.com, Global Lives, Breakthrough, and Metropolis (VPRO), with producers in attendance for a panel discussion. Complete information on each participant below. Curated with Mandy Rose.

Video Nation was a ground-breaking access television and participatory media project which was co-founded in 1994 by producers Chris Mohr and Mandy Rose of the BBC’s Community Programmes Unit. Fifty people across the UK were given camcorders and training and recorded aspects of everyday life during the course of a year. Selected recordings were broadcast on BBC2 with the best known output, the Video Nation Shorts, broadcast on weeknights forty weeks a year for nearly six years. The project won a Race in the Media Award and the European Prix Iris. During Video Nation’s first decade ten thousand tapes were shot and 1,300 shorts were screened on TV. The project migrated to the web in 2001 and continues today in a new format as Video Nation Network.

Mandy Rose is an award winning producer who has overseen participatory and interactive projects including the BBC’s pioneering digital storytelling project Capture Wales (2001-2008), Voices (2004) & My Science Fiction Life (2005) the latter both webby nominated. Between 1994 and 2000 she was co-founder and producer of Video Nation. In addition to the UK project for which fifty people made recordings about everyday life, Video Nation travelled to the Caribbean, Bangladesh, Hong Kong, Africa, and the Balkans, bringing vivid, first person perspectives from these regions to BBC screens. Mandy blogs at collabdocs.wordpress.com/

WSJ.com, the online arm of The Wall Street Journal, aims to tell the stories behind the numbers and increasingly utilizes multimedia tools and videos on the web to give the audience a glimpse of the lives of people all around the globe.

Hilke Schellmann is a producer with WSJ.com, her first initiative being the multimedia project Faces of Health Care. The videos which were narrated by the protagonists themselves, showed the struggle of every day people in the US with health insurance. It was pegged to almost all the WSJ.com stories about health care reform. In March, Schellmann reported an influential video story about the sexual abuse scandal in the Catholic Church. She met with the stakeholders in Germany and made a very moving video, in which the victims talked about their plights and the church also addressed these issues directly.

The Global Lives Project is a collaboration of more than 700 filmmakers, photographers, artists and everyday people working together to create a video library of human life experience. They have produced ten recordings of 24 hours of daily life of individuals in Brazil, Malawi, Japan, China, Indonesia, India, Serbia, Lebanon, Kazakhstan and the US. Their multi-screen video installations have been shown at museums, galleries, universities and public spaces around the world including the United Nations University in Tokyo and the Yerba Buena Center for the Arts in San Francisco. Currently they are developing an interactive web version of the installation that allows for dynamic navigation within the video content, tagging, participatory subtitling, geolocation and hypervideo navigation, as well as a feature-length film. Producers Rahul V Chittella and Khairani Barokka in attendance.

Breakthrough is an innovative, international human rights organization using the power of popular culture, media, and community mobilization to transform public attitudes and advance equality, justice, and dignity in India and the United States. Through initiatives in India and the United States, Breakthrough addresses critical global issues including violence against women, sexuality and HIV/AIDS, racial justice, and immigrant rights.

Madhuri Mohindar is a Multimedia Manager of Breakthrough’s video documentary campaign Restore Fairness which deploys new media tools like online video, blogs, democracy in action tools and and social networking to mobilize action on fair immigration and racial justice. Its documentaries include “Face the Truth: Racial Profiling Across America” produced with the Rights Working Group, a coalition of 275 organization across America, ‘Restore Fairness’ documentary produced with 26 leading human rights and immigrant rights organizations, and ‘Death by Detention’, voted as ‘Best Long Form Video’ for the 2009 DoGooder TV Nonprofit Video Awards.

VPRO Television’s Metropolis is an award-winning TV show and new media project featuring content produced by a network of more than 60 documentary filmmakers from around the world. In each episode, Metropolis brings viewers a geographically diverse collection of short films, all grouped around a weekly theme. From obesity and the lives of fifteen-year-old girls, to self defense, outcasts and Elvis impersonators, Metropolis presents a new ‘global view’ every week, and exposes the surprising differences and similarities between people and cultures worldwide. The televised version of Metropolis has been airing in The Netherlands since 2008. All short films produced by Metropolis —over 600 in total—are also available worldwide on the show’s website, which recently won a special commendation from at the 2009 Prix Europa Awards.

Kel O’Neill (US) & Eline Jongsma (NL) have been US correspondents for Metropolis since the project’s inception. In addition, they are currently working on a new media project entitled Empire, which investigates the legacy of European corporate-colonialism in former Dutch East India Company colonies and trading posts in Asia and Africa.

The importance of demand in any market has exercised great influence in the power of decision making for all the important people involved, those entrepreneurs, marketers, financial advisors, accountants, so on and so forth. It is not just the quantitative aspect that matters but also the qualitative dimension that plays a huge part in shaping the general image of a particular product and in some cases, a particular market and industry.

In other words, demand is a solid platform for any course of action on part of the decision makers. Taking the example of the printing industry, the advent, an overwhelming one indeed, of advancements and developments have been a regular happening in attribution to the paradigm shifts in technology.

For instance, digital colour printing pertaining to the short run, has become a major factor of influence as far as the present scenario of the printing industry suggests with its findings, the summary of which is provided by the research and development departments. This trend of researching is becoming a particular necessity for survival in the corporate culture.

Throwing further light on the concept of digital print media, be that ink jet or electrostatic or even direct laser technology, a huge diversity of printers have been developed to suit the customary needs of the customer. This has promoted creativity and as a natural consequence, an increase in demand, as this gives the target market of the printing industry an opportunity to employ the phenomenon of mass customisation in the sign, photographic, labeling, advertising, or desktop publishing industries.

It is indeed a marvel that these printers are capable enough of printing directly from digital data. These printers achieve this feat while avoiding any involvement of plates and films. This provides an added edge to these printers in comparison to those printers that have plates and films.

This added advantage defines itself in terms of short runs along with the minimisation of set up times and of course a much greater degree of cost effectiveness as well as time saving to a great extent. This decrease in the cost of production and this time efficiency promotes further room for research and development that could go a long way in further advancements for providing more innovations in the printing industry.

In the course of digital printing, some of the players in the industry are offering plastic substrates for printing with the help of digital presses. This optimisation is inclusive of chemical coatings for ink as well as stabilisation of a thermal nature in order to prevent any kind of shrinkage, curling, or distortion of the film during the course of the printing process. In addition to that, chemical coatings are also vital for the toner anchorage to the substrate.

The cost of synthetic media is definitely higher than the cost of paper. Nevertheless, for the sake of durability, plastic is used. Overall, digital print media is emerging out to be quite a popular option in the market and the industry has become so advanced in attribution to technological developments that people are willing to pay a higher price in exchange for an increase in number of choices and innovations.

Harrison James is a advertising expert. Learn how to use Banner Material for advertising and promotion of your business at http://www.soyang.co.uk

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October 24: Global Perspectives in Digital Media: A Panel
digital media
Image by uniondocs
Digital technology and emerging platforms have opened up new ways of reflecting life around the world. We will share some content and begin a discussion with producers of five projects that have taken advantage of new technologies and novel production methods to bring global stories to North American and European audiences. What are the agendas in bringing these stories home? How do producers negotiate these cross-cultural exchanges? What strategies are used to engage audiences with distant lives and experiences?
This evening will feature a panel conversation with video clips from Video Nation (BBC 2), WSJ.com, Global Lives, Breakthrough, and Metropolis (VPRO), with producers in attendance for a panel discussion. Complete information on each participant below. Curated with Mandy Rose.

Video Nation was a ground-breaking access television and participatory media project which was co-founded in 1994 by producers Chris Mohr and Mandy Rose of the BBC’s Community Programmes Unit. Fifty people across the UK were given camcorders and training and recorded aspects of everyday life during the course of a year. Selected recordings were broadcast on BBC2 with the best known output, the Video Nation Shorts, broadcast on weeknights forty weeks a year for nearly six years. The project won a Race in the Media Award and the European Prix Iris. During Video Nation’s first decade ten thousand tapes were shot and 1,300 shorts were screened on TV. The project migrated to the web in 2001 and continues today in a new format as Video Nation Network.

Mandy Rose is an award winning producer who has overseen participatory and interactive projects including the BBC’s pioneering digital storytelling project Capture Wales (2001-2008), Voices (2004) & My Science Fiction Life (2005) the latter both webby nominated. Between 1994 and 2000 she was co-founder and producer of Video Nation. In addition to the UK project for which fifty people made recordings about everyday life, Video Nation travelled to the Caribbean, Bangladesh, Hong Kong, Africa, and the Balkans, bringing vivid, first person perspectives from these regions to BBC screens. Mandy blogs at collabdocs.wordpress.com/

WSJ.com, the online arm of The Wall Street Journal, aims to tell the stories behind the numbers and increasingly utilizes multimedia tools and videos on the web to give the audience a glimpse of the lives of people all around the globe.

Hilke Schellmann is a producer with WSJ.com, her first initiative being the multimedia project Faces of Health Care. The videos which were narrated by the protagonists themselves, showed the struggle of every day people in the US with health insurance. It was pegged to almost all the WSJ.com stories about health care reform. In March, Schellmann reported an influential video story about the sexual abuse scandal in the Catholic Church. She met with the stakeholders in Germany and made a very moving video, in which the victims talked about their plights and the church also addressed these issues directly.

The Global Lives Project is a collaboration of more than 700 filmmakers, photographers, artists and everyday people working together to create a video library of human life experience. They have produced ten recordings of 24 hours of daily life of individuals in Brazil, Malawi, Japan, China, Indonesia, India, Serbia, Lebanon, Kazakhstan and the US. Their multi-screen video installations have been shown at museums, galleries, universities and public spaces around the world including the United Nations University in Tokyo and the Yerba Buena Center for the Arts in San Francisco. Currently they are developing an interactive web version of the installation that allows for dynamic navigation within the video content, tagging, participatory subtitling, geolocation and hypervideo navigation, as well as a feature-length film. Producers Rahul V Chittella and Khairani Barokka in attendance.

Breakthrough is an innovative, international human rights organization using the power of popular culture, media, and community mobilization to transform public attitudes and advance equality, justice, and dignity in India and the United States. Through initiatives in India and the United States, Breakthrough addresses critical global issues including violence against women, sexuality and HIV/AIDS, racial justice, and immigrant rights.

Madhuri Mohindar is a Multimedia Manager of Breakthrough’s video documentary campaign Restore Fairness which deploys new media tools like online video, blogs, democracy in action tools and and social networking to mobilize action on fair immigration and racial justice. Its documentaries include “Face the Truth: Racial Profiling Across America” produced with the Rights Working Group, a coalition of 275 organization across America, ‘Restore Fairness’ documentary produced with 26 leading human rights and immigrant rights organizations, and ‘Death by Detention’, voted as ‘Best Long Form Video’ for the 2009 DoGooder TV Nonprofit Video Awards.

VPRO Television’s Metropolis is an award-winning TV show and new media project featuring content produced by a network of more than 60 documentary filmmakers from around the world. In each episode, Metropolis brings viewers a geographically diverse collection of short films, all grouped around a weekly theme. From obesity and the lives of fifteen-year-old girls, to self defense, outcasts and Elvis impersonators, Metropolis presents a new ‘global view’ every week, and exposes the surprising differences and similarities between people and cultures worldwide. The televised version of Metropolis has been airing in The Netherlands since 2008. All short films produced by Metropolis —over 600 in total—are also available worldwide on the show’s website, which recently won a special commendation from at the 2009 Prix Europa Awards.

Kel O’Neill (US) & Eline Jongsma (NL) have been US correspondents for Metropolis since the project’s inception. In addition, they are currently working on a new media project entitled Empire, which investigates the legacy of European corporate-colonialism in former Dutch East India Company colonies and trading posts in Asia and Africa.

SMS messages, RSS feeds, podcasts, voice broadcast, video emails, websites, blogs, banner ads, and outdoor digital displays. These are the different channels that digital marketing uses to get information to customers. Marketing on digital media platforms such as these involves two basic strategies to inform current and potential customers.  

First is the Pull method wherein the customer seeks the information about the products and/ or services through digital media channels. Through this method, the customers will be visiting the company’s sources of information. The customers are the ones requesting to view the specific content and getting the information they need. This method is typically used on websites, blogs, streaming audio and video sources. And information is not necessarily confined on the company’s website alone. Blogs on other websites can contribute to this marketing method by informing the consumer about the products and services of the company or by referring the company’s website itself. In this Digital Media marketing strategy, there are neither restrictions on file size nor opt- on requirements but only low technology requirements for the company. Marketing, however, is required for this strategy. There are little efforts in tracking visitors and there is no personalization provided to keep the visitors coming back.

Another digital media marketing strategy is the Push method. In this method, the customers are provided the information by receiving or viewing advertisements through Out of Home Digital Media channels such as SMS, RSS, cell phone calls, etc. Customers are encouraged to become subscribers of the latest product and service information provided by Advertising Companies. With this method, there is a possibility or opportunity to personalize brand messages thus creating high conversation rates and detailed tracking of customer choices. But it will require Can Spam Act 2003 compliance and most customers must opt- in first before advertisers can advertise through this method. It is also easy to be blocked and customers can simply opt- out although this sense of control might attract customers to subscribe. Advertisers will also be required to have delivery technology.

Solutions for marketing on digital media include the use of multiple channels of delivery, along with the use of both Push and Pull digital marketing techniques. Both of these methods can be used to deliver messages and information about the company’s products and services to its customers along with those who submit inquiries. This is a very Effective Advertising method since these days almost everyone has a cell phone, an MP3 play or an iPod, and is able to view Outdoor Media displays.
 

Top Advertising Agency, SMRT Media, offers Effective Advertising Campaigns which includes Digital Billboards and Taxi Advertising. For more, visit their site at http://smrtmedia.com.sg/

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