Archive for Brand

Little Brand Loyalty in Smartphone Market

Sales of smartphone’s may be at an all time high, but a new survey reports that customers have yet to commit to brand loyalty.

Whether you prefer Coke or Pepsi, many of us simply won’t accept the competition’s product. It seems the world of the smartphone connoisseuris the one notable exception.

A recent survey concluded that fifty-six per cent of the smartphone owners they spoke to are not committed to their particular handset or its operating system, and are considering switching brand or model when they next take-on a new handset.

2,653 mobile phone users in Brazil, Germany, Spain, Britain, the United States and China were investigated by the market-research company GfK to establish the buying patterns for smartphone’s.

It wasn’t a surprise to anyone that among the phones that are currently available to consumers in the UK and across Europe, the Apple iPhone attracts the greatest levels of brand loyalty with nearly 60 per cent indicating that they feel happy with and committed to their Apple device.

Ryan Garner, the lead analyst of the survey, said: “People are really keeping their options open. There’s been an explosion of new choices in the market over the last year, with Android and Windows Phone 7, and with new versions of Symbian, the RIM OS and Meego in the pipeline there is huge choice.”

With so may new models being released all the time, and technology for smartphone and tablets being developed at such a rate, it’s not surprising that customers are keeping their options open.

It simply means that brands need to up their game if they are going to attract and maintain a loyal following. The current hype over HTC might introduce more customers, but the substance has to be consistent if it is going to rival Apple in terms of a solid fan base.

Who will lead in 2011? Watch this space.



Nicky Smith is a professional copy writer and blogger from Poole, Dorset.

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TOWN Residential Introduces Next Phase of Brand Campaign

New York, New York (PRWEB) June 04, 2015

To view the My Town video, visit

Individual videos can be found on

TOWN Residential, New York’s leading luxury real estate services firm, is proud to introduce 57 cinematically stunning videos featuring candid interviews with the firm’s leadership and Representatives. The most recent phase of the acclaimed My Town campaign produced under the creative direction of branding-guru David Lipman provides viewers with an intimate look behind the scenes of both the company and the industry.

The individual videos and the My Town brand video – which share insights on the role of the agent, emotions experienced when working with a client, and favorite New York moments – are set against the iconic New York City skyline and to custom-created music.

“Our intention is to provide our current and future clients and customers with a genuine introduction to our Representatives who personify TOWN’s hallmark best in class service,” said Andrew Heiberger, founder and CEO of TOWN Residential. “With the introduction of each new phase of the campaign, I find myself even more in awe. David’s work exemplifies my vision for TOWN Residential and perfectly captures the passion for what we do and the dynamic energy we do it with.”

In March, TOWN Residential launched the My Town branding campaign which includes a series of highly stylized portraits shot by David. Set to the tagline “My Town. Our Neighborhood. Your Home.” the campaign features TOWN Representatives, strong leaders within the neighborhoods where they live, play and work. To date, the print campaign has been placed in more than 20 far-reaching venues.

Accompanying the launch of the print campaign, TOWN Residential introduced the newly envisioned website,, which incorporates the new TOWN Residential logo, refinement of the company’s type-face, color palette and visual identity – thoughtful changes which align TOWN Residential with the world’s most luxurious brands. Changes and features throughout the site include:

Streamlined navigation to enhance and personalize the visitor experience
Integration of social media through a dashboard of TOWN Residential’s popular channels
Members of TOWN Square now have the option to log in through their social media accounts. Within this secure section of the site, members can collaborate with their TOWN Representative in real time, save searches, view analytics of their exclusive listing’s performance as compared to comparable listings as well as access the city’s complete database of available sales and rental listings.
Search functionality has been simplified allowing single click access to TOWN’s vast database of exclusive resale, leasing and new development properties
Seamless integration and access to Miami’s important luxury listings represented by Fortune International Group, as part of the TOWN Residential/Fortune International Group strategic alliance

The campaign and evolution of the visual identity is the culmination of TOWN’ Residential’s highly successful first quarter and record breaking year. In the first quarter of 2015, TOWN Residential represented more than $ 872 million in sales exclusives which was made up of 268 listings; as well as 289 of the city’s top luxury rental exclusives with an average monthly price of $ 12,005. TOWN Residential also represented buyers at some of the city’s headline-making new developments like the 77th floor of One57 which closed in April for $ 45 million, or resale properties like 326 West 89th Street which sold faster than any single-family house on the Upper West Side listed over $ 10M.

The firm concluded 2014 with more than $ 1.86 billion in total sales and leasing volume – a 15.6% boost over 2013. In New York City alone, the firm completed 1,148 sales and 3,775 leasing transactions with an average price of $ 1,636,969 and $ 4,499 respectively. Among the completed 2014 transactions were several market records including the listing and leasing of New York’s most expensive rental property; the highest pure price point for a penthouse condominium east of Third Avenue; and the record for the pure price point of a townhouse in prime Brooklyn neighborhood.

About TOWN Residential: TOWN Residential is New York’s leading luxury real estate services firm. Founded in 2010, TOWN Residential was created by CEO and co-chairman Andrew Heiberger and is co-chaired by Joseph Sitt. An integral part of the New York real estate landscape, TOWN has a team that exceeds 650 licensed professionals and staff in the corporate headquarters at 25 West 39th Street and nine neighborhood offices: TOWN Greenwich Village, at 530 LaGuardia Place; TOWN SoHo, an 1886 landmarked corner storefront at 337 West Broadway; TOWN 79th Street, a corner storefront at 239 East 79th Street on the Upper East Side; TOWN West Village, a trophy office at 446 West 14th Street; TOWN Astor Place, a block-storefront space overlooking historic Astor Place in the Gwathmey Siegel-designed Sculpture for Living at 26 Astor Place; TOWN Fifth Avenue, located in the prestigious Crown Building at 730 Fifth Avenue at 57th Street; TOWN Flatiron, located at 110 Fifth Avenue and 16th Street; TOWN Greenwich Street, nestled in the heart of the Financial District at 88 Greenwich Street; and TOWN Gramercy Park at historic 33 Irving Place. For more information about these offices and TOWN Residential, visit

About David Lipman: Most recently, David Lipman was the creative force behind TOWN Residential’s visual evolution and One57, Manhattan’s groundbreaking luxury condominium project. He also spearheaded the branding campaign for the ultra-luxury One Madison Park and is responsible for the iconic campaigns for The Plaza Hotel; Santa Barbara’s Bacara Resort and Spa; and The Cromwell, the only stand-alone luxury casino in Las Vegas. Throughout his career, Lipman has been instrumental in guiding and shaping branding for world-renowned companies including Burberry, David Yurman, Ermenegildo Zegna, 7 For All Mankind, among many others.

More Date Press Releases

Make A Sales Pitch For That Man: 5 Easy To Use Strategies To Lock His Heart Body And Soul Into Brand You

Make A Sales Pitch For That Man: 5 Easy To Use Strategies To Lock His Heart Body And Soul Into Brand You

Make A Sales Pitch For That Man: 5 Easy To Use Strategies To Lock His Heart Body And Soul Into Brand You

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More Relation Commit Products

Glenn Llopis Group Launches Online Interactive Personal Brand Training on March 4th

Irvine, CA (PRWEB) March 04, 2015

Glenn Llopis Group (GLG) is now offering its popular onsite workshop program – Develop Your Personal Brand As a Leader – as an online interactive training platform that teaches, monitors and tracks the engagement levels of users. The objective is to help people define and live their leadership value proposition as they aim to accelerate success and significance in their careers. Led by Glenn Llopis, a nationally recognized thought leader, bestselling author and contributing writer to Forbes, Harvard Business Review and Huffington Post, the online training features three distinct courses, with more than four hours of high-impact, interactive learning. The curriculum and testing teaches users to develop and manage their leadership brand identity to maximize their workplace influence and overall performance.

According to GLG Chairman, Glenn Llopis, “You must be able to define your leadership identity in order to most effectively lead and advance the potential of others. Leaders must be more self-aware of their own leadership identity, who they are, what they stand for and their ultimate responsibility to serving others.”

He continues: “Leaders can no longer depend upon their job title and job description – they must be able to answer four critical questions: What is unique about the way I think?; What makes the manner in which I approach things different?; How does my personality and/or attitude impact a conversation?; What problem do I like to solve for the most? Leadership can no longer live in a highly-structured, overly-defined box of silos, but rather must move into an interconnected, boundary-less ecosystem of diverse minds, ideas, and ideals – where it’s more about the role your personal brand plays rather than your job description alone.”

Based on a survey conducted by GLG, less than 15% of leaders have truly defined their personal brands and less than 5% are living them consistently at work each and every day. The recent controversy surrounding “NBC Nightly News” anchor Brian Williams illustrates the importance of responsibly defining and managing your personal brand and the negative repercussions of misusing it for self-promotion.

According to GLG, this interactive virtual training experience will teach users the 4-steps to defining their personal brand as a leader – and will show them how to claim their identity, strengthen their presence, and maximize performance for themselves and others. Glenn Llopis’ proven methods have given leaders the competitive advantage that is required to thrive in their work and advance in their career.    

“Developing a personal brand as a leader requires a commitment to continually invest time and energy into reconsidering and recalibrating how you are present with and perceived by others,” adds Llopis.

Highlights of the interactive training program will teach users:

-Why personal branding is no longer about self-promotion, but about trusting yourself to be a more effective leader and making your voice and identity more respected.

-How to seamlessly deliver the most genuine executive presence that represents who you are and what you stand for.

-How to align your leadership role and responsibilities to more authentically amplify and create greater impact and influence.

-How to create your personal brand leadership value proposition.

-How to manage your personal brand by continually refining the answers to four critical questions that serve as the foundation for ultimate workplace success and significance.

For the past decade, GLG has helped develop high-potential leaders and executives at Fortune 500 clients such as Home Depot, Coca-Cola, CVS, State Farm, Target, Walmart, PepsiCo, Sysco, New York Life, Discover Financial, American Express, and many others. The experience has been described as “awakening, transformational, eye-opening,” and has been met with a 100% approval rating.

For more information and to sign-up for the online interactive personal brand training experience, please visit, To learn more about this and other opportunities for your corporation, please contact Vice President of Client Relations, Annette Prieto-Llopis at aprieto(at)glennllopisgroup(dot)com or at 949-387-2609.

About Glenn Llopis Group (GLG):

GLG is a nationally-recognized thought-leadership, human capital, and business strategy consulting firm whose product and service offerings for Fortune 500 and 1000 clients as well as entrepreneurs include leadership and talent development, business strategy and modeling, cultural intelligence competency, content marketing, branding, communications, and workplace culture transformation.

A Simple Way to Measure How Much Customers Love Your Brand

A Simple Way to Measure How Much Customers Love Your Brand
How do you measure love? Beyond the supermarket magazine or social media “quiz” that we've probably all taken, you really can't. It's a feeling. You just know. But when thinking about a brand's relationship with consumers, the marketer in me needs …
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Kylie Jenner In Bed: Unrecognizable In Racy Shoot For 'LOVE'
Kylie, is that you? The youngest Jenner sister proved that Kendall isn't the only one with talent in front of the camera! She looks so amazing in a sexy shoot for 'Love' magazine's Spring/Summer 2015 issue, and we've got all of the designer details …
Read more on Hollywood Life